HomeMain content starts here, tab to start navigating
Fresh Catches Inspired By Global Coastal Traditions
follow us @lure.atl
Visit Lure for an inspired seafood experience served up in a stylish and inviting bungalow that feels shipped from the shore to the heart of Midtown.
Order a dozen oysters on the half shell and a glass of prosecco and enjoy our seasonal, regionally-inspired seafood flavors for an unforgettable dinner.
Fresh catches served with style on Crescent Avenue in the heart of Midtown – see what we're serving!View Menus
We look forward to seeing you soon!
Executive Chef - Conor O’Reilly
Beginning as a busser just a few miles outside of Atlanta at East Cobb pizza parlor Capozzi’s, Conor O’Reilly learned the ins and outs of the industry and first experienced the irresistible feeling of being in the kitchen. He eventually started tossing and flipping pizza dough, before rising through the ranks and has since prepared dishes in the kitchens of farm-forward eateries, fine-dining establishments, and Michelin-starred restaurants. In 2017, he achieved his own solo recognition with a StarChefs nomination while working under executive-chef Drew Van Leuvan.
Today, as executive chef at Midtown’s beloved seafood bungalow Lure, he incorporates his own self-proclaimed “spontaneous” culinary style. Whether in his chef coat or at home cooking dinner for his family, he creates full-flavored dishes from any ingredients – just show him tofu from a farmer’s market, and he’ll soon be whipping up alkaline dough for ramen noodles. These local markets are just one of the many reasons he loves cooking in the South. With the help of local farmers, O’Reilly loves preparing dishes made with fresh ingredients grown from and for his community and feels privileged to elevate the restaurant simultaneously.
During all four seasons, he gardens, growing his own produce from tomatoes to strawberries and much more, and in his downtime, he’s enjoying a quiet weekend at the beach or on the lake – fittingly surrounded by seafood – and out on the water paddleboarding or swimming.